value of USD35.1 billion, underlining the resilience of ongoing geopolitical and competitive pressures. In infrastructure, Al capabilities, and cloud services has valuable telecoms infrastructure brand, valued at USD32.2 billion. Cisc0 experienced strong revenue growth in 2025, driven by robust demand for its products, particularly Al infrastructure solutions, alongside solid growth in networking revenue. improvement in brand strength, now commanding an AA+ brand strength rating. This uplift is supported by stronger performance across key brand metrics, notably admiration, engagement, positive contribution, Qualcomm rounds out the top three, with a brand value of USD8.7 billion. Qualcomm is expanding of its Al200 and Al250 data-centre chips, due in 2026 and 2027, alongside fully integrated Al rack systems. Targeting Al inference workloads, the move directly with NVIDIA and AMD. An early deployment agreement with Humain reinforces this strategy. Starlink climbed two ranks to fifth place, more than doubling its brand value to USD5.2 billion. Brand Finance Global 500 for the first time.