so high. The magnitude of the difference raises a same two questions. But it focused not only serious puzzle, and it is the first of the three I shall media platforms, and it included people who do not use those platforms. The results were At first glance, the central feature of this puzzle broadly in line with those in the pilot survey, is the very low median for WTP, with many nothing at all. Given the significant time that For the entire population, the median WTP for people spend on social media platforms, they the use of Facebook was $5, with a mean of certainly seem to have some value for users. Their $16.7O. The WTA numbers were much higher: use, sometimes extending to many hours per week, would seem to demonstrate a significant positive valuation. Is it even plausible to think that for a substantial percentage of users, the $17.58 for WTP, and $99 and $95.54 for WTA. For non-users, the median WTP number was again $5, but the mean was much lower: $11.65. An especially interesting possibility is that, for such people, social media is a good they willingly use, but also consider, on reflection, to be useless use of the platform, driving up the mean. Not or valueless. Hence, they are willing to pay little or nothing for it. Using Facebook might be a way of spending time, perhaps as a result of habit or some kind of addiction, but people might think platforms in the survey. Most importantly, WTP they would be better off, or as well off, doing is far lower than WTA, sometimes with a ratio (forsomething else instead. On this account, there are the medians) of 1to 20. I am unaware of any area