Across B2C marketing teams, respondents are prioritizing ROl, efficiency, acquisition, and market expansion in 2025. But when we break priorities down by role, two different stories emerge. While both marketing directors and executives are both focusing on growth, they differ in how they envision getting there. funnel. They're thinking about brand reach, operational streamlining, and long-term positioning in new markets. Marketing executives, meanwhile, are more likely to prioritize approach, thinking more about existing customers and processes.