At a time of almost peak pet ownership, digitally native been higher, so veterinarians need to be aware of The end result is that, across all age groups and locations, 35% of pet parents tell us they are likely' to likely to switch, compared to 23% of rural pet parents evident in all age groups, but it is far higher among a wider choice of nearby veterinarians. There could, of course, be other reasons for switching, such as cost or
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