East Asian products continue to lead sales, while In 2025, East Asia was still the sub-region with the widest product coverage and strongest sales performance in the market. Southeast Asia rebounded to second place, having slipped to third in our last Chinese Outbound Travel Trade Survey (July 2025). European travel products were offered by 75% of the surveyed travel agencies, with 42% of respondents rating the region as having the strongest sales performance. within the region, Western Europe was sold by the most travel agents, while Northern Europe showed the best sales performance. Product coverage for the Americas, Oceania, Africa, and