Industry revenue increased 2.6% while visit in 2025, though the pace of growth was moderate compared to previous years. Total industry revenue rose 2.6% year over year, reflecting continued demand for veterinary services despite a decline in visit frequency. While the headline number indicates stability, the underlying components tell a more nuanced story. Transaction volume fell across every region of the country, suggesting that active clients visited their veterinarians less frequentlythan in the past. At the same time, the pace of new client acquisition remained slower than historical norms. In most years, declining volume would translate directly into weaker revenue growth. In 2025, however, stronger ATC helped offset those pressures. As practices leaned more heavily on comprehensive diagnostics, treatment planning, and higher-value services, revenue per visit increased