While the drivers of repeat footfall vary across asset classes, unique and family-friendly experiences remain the core pillars of the sector. As tenant segments increasingly refine their experiential Bolstered by strong investor backing, direct-to- requirements, these priorities have emerged as key catalysts in shaping contemporary retail format footprint in 2025, accounting for ~27% of total bespoke retail formats.In 2025, leasing activity retail leasing. This momentum was further reached a record ~8.9 million sq.ft, as brands pivoted towards experiential, tech-enabled portfolio modernisation; notably, two-thirds of flagship stores, food hall, kiosks, and immersive Gen Z-targeted environments. This period of high- targeted the D2C segment!. As key catalysts for tenant-mix reconfiguration, these brands have completion of ~4.3 million sq. ft. of prime mall inventory across Hyderabad, Mumbai, and Delhi- enhance sales density. Parallel to this, the sector's Source: Oxford Economics, February 2026; brand equity into consistent, high-yield revenue Note: The high to low priority consideration are indicative of generic market trends, and are subject to change according to individual Source: 1. FMCG companies on a D2C buyout spree for growth, premiumisation, CRISIL Ratings, Septen